What it is:
A highly nourishing shampoo with protective UV filters.
What it's used for:
Alterna Bamboo UV+ Vibrant Color Shampoo features Color Hold UV+ Technology, a unique fusion of ingredients to combat sun damage and keep tresses vibrant and luminous. Organic bamboo extract prevents breakage by fortifying each strand inside out. Sulfate- and sodium chloride-free, your hair feels freshly cleansed with no buildup.